If you’re an email marketer with a significant number of Hotmail/Outlook subscribers, successfully delivering your campaigns to the inbox is vital. If you fail to do this, your subscribers may never receive your emails and you’ll likely see high rates of unsubscribes and spam complaints. Here are 7 essential steps you need to take to achieve this: 1. Use Email Authentication.
1. Design Your Emails With a Focus on Conversions
When it comes to email marketing, it’s important to keep in mind that your emails should have a clear focus on conversions. This means that your emails should be designed with a clear call-to-action and easy-to-read text.
Also, make sure to include your logo and brand colors in your emails to add credibility and consistency. This will help build trust in your business and increase your conversion rate.
Another great way to increase your conversions is by creating a sense of urgency. For example, you can use a countdown clock or offer a limited-time discount to encourage your subscribers to take action. By using these techniques, you can generate more leads and convert more customers. Moreover, you should avoid using spammy words that can trigger spam filters in your emails.
2. Create a Strong Call-To-Action (CTA)
Email marketers should create CTAs that inspire their recipients to act and move their relationship with the brand forward. This is particularly important when sending cold emails to potential customers.
Strong calls to action (CTAs) include clear and specific action verbs, which help recipients understand what will happen if they click the button. They also typically use bold, contrasting colors and leave enough space to draw the reader’s attention.
For example, this email from SEO software company Moz uses a simple but effective call to action by simply asking the recipient to “Explore Moz Pro.” The wording of the CTA makes it clear that clicking the button will open up a free trial of Moz Pro and gives the recipient an opportunity to explore the tool without any pressure.
3. Include a Welcome Email
A welcome email is a must-have for any business that wants to build trust and loyalty with new subscribers. It’s your first opportunity to show that you’re a real person, not some random spammer.
Ideally, your welcome email should be sent as soon as someone completes an email capture form to subscribe to your emails. That way, they’ll remember who you are and be receptive to any future communications from you.
The best welcome emails are personalized and friendly, while also providing value to the recipient. Asana’s welcome email does just that with a helpful tutorial and useful resources for getting started with the project management tool. They also grab attention with an eye-catching GIF and a CTA that encourages readers to “Get Started” immediately.
4. Add a Video
Email video content has consistently shown to increase open, click-through and conversion rates. However, incorporating videos into your emails can be challenging.
One way to include a video in your emails is by embedding it into your message using HTML. However, this method can be problematic as not all email clients support embedded videos.
Another option is to use a play button on top of a static image. This way, email recipients can see a preview of the video and still click through to watch it. When promoting this method, it’s important to use a customized thumbnail that looks great on all devices. Also, be sure to include alternative text in case the video doesn’t load for a subscriber. This will ensure your email is accessible to everyone.
5. Add a Call-To-Action (CTA) to Your Web Pages
CTAs are important for converting website visitors into customers. They encourage your website visitors to download a file, subscribe to your blog, buy a product or contact you.
Make sure your call-to-action buttons are visible on all devices and that they’re placed near the bottom or to the right of your page content. Studies have shown that these locations outperform other placements, like the top or middle of your page.
Also, use action-oriented language in your CTAs – “Get Started” and “Play Now” perform better than ‘Sign Up’ and emojis. This will help your CTA stand out and increase clicks. Lastly, always include a benefit statement for your audience to ensure they’re motivated to take action. Then, they’ll be more likely to convert into a customer.
6. Include a Call-To-Action (CTA) in Your Social Media Posts
Using a CTA in social media posts can help you boost your response rate. For example, if you’re writing a blog post about a certain topic, you can include a CTA asking readers to comment or share the article. This can help you gain more leads and convert them into customers!
CTAs can also be used in email marketing campaigns. They can be added to the subject line or placed at the bottom of a landing page. These calls to action can be irresistible and help you increase your conversion rates.
Hotmail is a free email service that is used by millions of people around the world. It’s easy to use and can be used for both personal and business purposes. In addition, it can be integrated with other Microsoft sites to promote your business. You can also buy Hotmail accounts in bulk from Bulk Account Sale for buiness email marketing.
7. Include a Call-To-Action (CTA) in Your Emails
A CTA is a clickable button or link that encourages your audience to take action in response to your email. It is usually distinctive in appearance, using contrasting colors or fonts to make it stand out against the rest of the email. Email recipients can view their emails on a variety of devices, so the CTA should be designed to be responsive and work well across all device types.
To encourage your audience to click, you can use language that emphasizes the benefits they’ll receive by taking the desired action. For example, you can highlight the value of an offer or urge them to act quickly before it expires. This approach is also known as being buyer-centric. You can also add a countdown timer to your CTA to create a sense of urgency.
