Web Content Management Market Analysis
Market Research Future (MRFR) estimates the global web content management market size to reach USD 19.1 Billion at a CAGR of 16.53% over the forecast period (2020-2030). Companies use web content management systems to handle their content without the need for authoring tools. The internet’s rapid proliferation and use by consumers for product and item purchases could be critical in the rise of the web CMS industry.
The proliferation of web services as a result of easy access to the internet and smartphones is predicted to encourage market growth over the forecast period. The use of WordPress to easily create sites, combined with the involvement of talented personnel to create a repository of content, will bode well for the industry. The appeal of sites created in this manner, as well as the use of plug-ins to gain recognition in searches globally, can drive the web content management market. However, integration of content management systems with servers of enterprises may limit the market growth. The growth of the software as a service (SaaS) companies, as well as a lack of knowledge of APIs, can hinder the migration of web CMS.
Key Players
Adobe (U.S.), EpiServer (Sweden), Hyland Software Inc. (U.S.), Opentext Corporation (Canada), Sitecore (U.S.), E-Spirit AG (Germany), Microsoft Corporation (U.S.), Crownpeak Technology Inc. (U.S.), IBM Corporation (U.S.), Progress Software Corporation (U.S.), Oracle Corporation (U.S.), SDL Plc (U.K.), Kentico Software (Czech Republic), Acquia Inc. (U.S.), Rackspace (U.S.).
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Market Segmentation
The global web content management industry has been segmented into components, organization size, deployment, and end-user.
By component, the global web content management industry has been segmented into solutions and services.
By organization size, the global web content management industry has been segmented into small and medium enterprises and large enterprises.
By deployment, the global web content management market has been segmented into on-cloud and on-premise
By end-user, the global web content management market has been segmented into travel and tourism, hospitality, retail, media and entertainment, healthcare, education, BFSI, and others.
COVID-19 Impact on the Global Web Content Management Market
The COVID-19 outbreak has led to work-from-home privileges being granted by employers for curbing the spread of the disease. The market for content management systems for storing confidential data of websites that comprise a company’s intellectual property could be an opportune time for the industry. Companies that indulge in web content management services are solely concerned with providing a seamless digital consumer experience. Application program interfaces that aid in engaging customers and driving an increase in leads and sales can be beneficial to players. The use of data for optimizing customer experience as well as making it simpler for employees to manage the data of the website can be witnessed as an aftermath of the COVID-19 pandemic.
Regional Analysis
By region, the global web content management market has been segmented into North America, Europe, Asia Pacific, and the rest of the world.
In 2018, North America held a 43% market share. It is expected to grow at a CAGR of 16.98% during the forecast period, owing to the importance of content in driving brand recognition and reach among customers. The proliferation of the internet and the pervasiveness of smartphones can drive the demand for web CMS in the region. The market can benefit from the adoption of digital platforms for commercial and public use, as well as the need for a seamless surfing experience.
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Recent Development
The movement of large volumes of information created by the Norwegian Institute of Public Health (NIPH) to raise awareness of the COVID-19 pandemic and its latest updates was aided by Episerver Content Cloud. The information will help identify patients, counsel infected people, and provide them with effective measures to curb the spread. The platform can be used to provide a personalized experience to visitors and manage content seamlessly.
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